AM Mornings

AM Mornings is a live call-in current events show hosted by Alexx Media, where listeners can join the Patreon and jump into the conversation in real time. I designed the logo in collaboration with the host, pulling from the clean, confident energy of 90s morning broadcast graphics — classic, structured, unmistakably “on air” — but stripped down so it feels sharp and current.

We pushed through 40 concepts, narrowed to 5, then 3, and ultimately landed on one mark that feels timeless, bold, and built to live across live streams, clips, and merch.

Full case study available upon request.